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Linking Strategies

A New Look at Linking Strategies

Use the Ugly Duckling technique to get high ranking on Google and watch your Internet sales skyrocket.

The Basics of SEO Linking

The best and most effective way of increasing your search engine rankings is working to improve your web site's link popularity. There are many types of links that exist - not all are created equal.

Link Popularity Pitfalls

Google uses their PageRank technology to measure link popularity by counting the number of inbound links to your web pages, and it is one of the many factors influencing your ranking. If you are still linking to sites that have no relevance either to what you are selling or to a service you are providing, does Google frown upon that?

Link Building: To Link, or Not to Link, That is the Question

Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for “link farms” (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the “link building era” over?

Google Bombing

If you could get 25,000 links legitimately referencing your site, sure, that would be a great thing. it's more important (and more realistic for entrepreneurs and small businesses) to get quality links, if these links are going to carry greater weight than their reciprocal counterparts.

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